You don't need a five-figure retainer to find out if your technology is fundable.
Your NSF Pitch, Built With Grant Experts. For $500.
$500 flat. A 30-minute call with a senior strategist to find your framing, then a finished SBIR project pitch about 5 business days later. You bring the technology. We bring what NSF is looking for.
Claim Your SpotNo retainer. One working call. A pitch you can submit.
20 spots per cohort. Each pitch gets dedicated senior strategist time.
You have two bad options.
We built a third.
Most full-service grant consultants want five figures before they'll write a word. They'll work closely with you, and that part is worth it. But you pay upfront, wait months, and still have no idea if the proposal will land. If it doesn't? That money is gone, and you're back to square one.
Sounds cheaper until you count the cost. 40 to 80 hours reverse-engineering NSF jargon. Second-guessing every sentence. And an AI tool doesn't fix it: it will polish whatever you give it, but it won't tell you that you led with the wrong result, or that NSF cares about commercialization potential, not just the science. Then two months of waiting for a form-letter decline. Meanwhile, your competitors who worked with the right people are already getting invitations to submit.
Neither option gets your framing right at a price that makes sense. So we built something different: you and a senior strategist work out the framing together, we write the pitch, and our largest fee only changes hands if you win.
Your expertise. Our read on NSF. Neither works alone.
We've written hundreds of proposals, and one lesson keeps repeating: the framing decides the outcome. Which result you lead with. What counts as research risk versus engineering. What a reviewer will look for and not find.
You know your technology better than anyone. We know what NSF is prioritizing right now, the structures that win, and the missing pieces that sink otherwise strong applications. The pitch that gets invited comes out of putting those together, and that takes real back-and-forth.
That's why every pitch starts with a working call with a senior strategist, and why the full proposal is our white-glove service. Software can draft from what you give it, but it won't push back on your lead. Full-service firms do this work well and charge $15,000 to $50,000 for it.
We charge $500 for the pitch and $7,000 for the proposal if NSF invites you. The rest is a 5% success fee, paid only if you're funded. We keep the upfront low because we're betting on the award.
Do the math.
| Pitch First | Do It Yourself | Typical Consultant | |
|---|---|---|---|
| What the pitch costs you | $500 flat, strategy call included | $0 in cash. 40-80 hours of your time. | $350 to $600 for pitch-only help, or folded into a retainer |
| A strategist working through the framing with you | Yes, from the first call | No | Yes, at five figures |
| Who carries the risk | Shared. Most of our fee waits for your award. | You do | You do |
| If you don't get invited | You're out $500. No retainer, no proposal fee. | You lost weeks of work. No one tells you why. | You're out the money |
| Turnaround | ~5 business days after your call | 2 to 8 weeks of nights and weekends | 3 to 6 months |
| Full proposal (if invited) | $7,000 flat. White glove, same strategist. | You're on your own again | $15,000 to $50,000 |
| Success fee | 5% on funded awards (~$15,250 on a $305K Phase I) | N/A | 0 to 5%, on top of their fee |
| Paid before you know if you're funded | $7,500 | Your time | $15,000 to $50,000 |
| Total cost if funded | ~$22,750 | Your time, zero expert guidance | $15,000 to $50,000+ |
Pitch First isn't the cheapest way to get funded. Doing it yourself costs less in cash, and if you win, you'll pay us about $22,750 in total. What you get is a strategist working through the framing with you at both stages, and a payment schedule built around NSF's answers. Before NSF funds you, you've spent $7,500. About two-thirds of what you pay us arrives after the award does.
Pitch First. Pay Later. Get Funded.
You pay $500
One flat fee. No retainer, no hourly billing. It covers your strategy call, the research, the framing, and the finished pitch. It's the only thing you pay before NSF responds.
We work out your framing together
Fill out a 30-minute intake form so we arrive prepared. Then a 30-minute call with a senior strategist to pressure-test the angle: which result leads, what NSF will see as the research risk, what's missing. Your completed pitch lands within about 5 business days of the call. Review it, request revisions, and submit when you're ready.
$500 pitch. White-glove proposal. Aligned incentives.
If NSF invites you to submit a full proposal, we write it with our full white-glove service: $7,000 flat, as many calls as it needs, the same strategist who knows your pitch. It only comes after NSF has asked to see more. A 5% success fee on funded awards keeps our incentives locked to yours.
What you get. What you don't have to do.
A ready-to-submit NSF project pitch, shaped on a call with a senior strategist, built around NSF's merit review criteria and formatted to its submission requirements.
Your NSF Project Pitch includes
- A 30-minute working call with a senior strategist to settle your framing before anything is written
- What makes your technology novel and why it matters to NSF, written in language program directors respond to
- A concrete R&D plan with milestones NSF reviewers can evaluate
- Market sizing and commercialization framing that shows real traction potential (the section most DIY pitches fail on)
- A team narrative that proves you can execute the research
- Every section mapped to NSF's actual evaluation criteria
What you skip
- Weeks of guessing what NSF wants to see
- A five-figure retainer before anyone writes a word
- Months of waiting for a deliverable
- Weekly check-ins that don't move the pitch forward
Built on 15 years of funded research.
Cada Partners is a grant strategy firm. Our strategists have written hundreds of proposals across NSF, NIH, DOE, DOD, and DARPA. We built Pitch First because we believe the people working on your proposal should earn most of their fee when you do.
Questions
$500 pitch. $305,000 upside. 20 spots.
$500 flat, strategy call included. Your pitch about 5 business days after the call. You review it, revise it, submit on your terms.
Claim Your SpotSecure checkout via Stripe. One flat fee, no retainer.
Questions? Email nalin@getcada.com. We'll reply within one business day.
Not ready yet? Email nalin@getcada.com and ask for our free NSF pitch prep checklist.
Applying to NIH instead? Aims-First is the same model for NIH SBIR Phase I.